Professional Photos: Showcase every aspect of the hotel – rooms (different categories), bathrooms, lobby, restaurant, bar, pool, gym, outdoor spaces, meeting rooms, etc. Use professional photography with good lighting.
Virtual Tours: 360-degree tours of rooms and key facilities can significantly enhance the user experience and build trust.
Video Walkthroughs: Short, engaging videos highlighting the hotel’s ambiance and key features.
Drone Footage (if applicable): For hotels with unique locations or stunning views, aerial shots can be very impactful.
Detailed Room Descriptions:
Room Types: Clearly define different room categories (e.g., Standard, Deluxe, Suite, Family Room) with their unique features.
Amenities: List all in-room amenities (Wi-Fi, TV, mini-bar, coffee maker, safe, hairdryer, toiletries, etc.).
Bedding Options: Specify bed sizes and configurations (King, Queen, Twin, Sofa Bed).
Occupancy: State the maximum number of guests per room.
Views: Highlight if the room offers a specific view (e.g., city view, garden view, ocean view).
Floor Plans: Consider including simple floor plans for suites or larger rooms.
Comprehensive Hotel Amenities and Services:
Dining: Details on restaurants, bars, room service, breakfast options, and any special dining experiences.
Recreation: Pool, fitness center, spa, kids’ club, activities offered.
Business Facilities: Meeting rooms, conference halls, business center, Wi-Fi connectivity throughout.
FAQs: Address common questions about check-in/out, pet policies, extra beds, etc.
Live Chat: A live chat feature for immediate assistance.
Unique Content & Marketing Ideas:
Local Guides & Itineraries (Blog Section):
“Things to Do in [Location Name]”: Curated lists of must-see attractions, hidden gems, and local experiences.
Themed Itineraries: “Romantic Getaway,” “Family Fun,” “Adventure Seekers,” “Foodie Tour” – tailored to different traveler types.
Seasonal Guides: “Summer Activities,” “Winter Festivals,” “Autumn Foliage Tours” relevant to the specific time of year.
Local Food & Drink Guides: Recommendations for authentic local restaurants, cafes, and bars.
Day Trip Ideas: Suggestions for excursions outside the immediate hotel vicinity.
“Local Secrets”: Insider tips that only locals would know.
User-Generated Content Campaigns:
Guest Photo Contests: Encourage guests to share their best photos from their stay using a specific hashtag, with prizes for the best ones.
“Share Your Story” Feature: Invite guests to share brief anecdotes about their memorable experiences at the hotel or in the destination.
Testimonial Videos: Short video testimonials from happy guests.
Sustainability & CSR Initiatives:
Eco-Friendly Practices: Highlight any green initiatives the hotel is undertaking (e.g., energy conservation, water recycling, local sourcing).
Community Involvement: Showcase how the hotel supports the local community or charities. This resonates with socially conscious travelers.
“Meet the Team” Feature:
Staff Spotlights: Introduce key staff members (e.g., the concierge, head chef, general manager) with a brief bio and photo. This adds a personal touch.
Exclusive Experiences & Partnerships:
Hotel-Specific Tours/Activities: Offer unique experiences available only to guests (e.g., cooking classes, guided hikes, art workshops).
Local Business Partnerships: Showcase collaborations with local tour operators, restaurants, or craft shops, offering exclusive discounts to guests.
Comparison Tools:
Room Comparison: Allow users to compare features of different room types side-by-side.
Hotel Comparison: If your site lists multiple hotels, enable users to compare several properties at once.
Personalized Recommendations:
“You might also like…” Suggest similar hotels or rooms based on a user’s Browse history or previous bookings.
Customized Offers: Send targeted offers based on user preferences or past behavior.
